Ecommerce Design & Transformation
A distinctive digital flagship that reflects the value of your brand and elevates how it is experienced and purchased online.
We direct how independent luxury brands are discovered, experienced and purchased online.
Ecommerce transformationand ongoing social creative direction and content.
A distinctive digital flagship that reflects the value of your brand and elevates how it is experienced and purchased online.
We translate your commercial calendar into a coherent social presence that builds desire around launches, collections and other defining moments.
A selection of the studio’s clients. Additional work, including confidential engagements, is presented privately in conversation.
“The first designer who truly understood exactly what I wanted.”Founder, luxury clinic, Mayfair, London
“She has a beautiful aesthetic sense combined with strong professionalism and solid expertise.”Founder, skincare brand, Milan
The Industrial Swan was founded in Paris by Hedvig Brekke, bringing a background in product strategy and digital marketing to luxury brand building. Before establishing the studio, she worked across strategy, growth and customer experience at global technology companies and early-stage ventures. Her training spans executive education in Fashion & Luxury at Institut Français de la Mode, postgraduate study in Fashion Buying & Merchandising at Parsons, and a master’s degree in digital marketing from emlyon business school.
That perspective shapes a connected approach to ecommerce and social, building desire from the first encounter and carrying the value of the brand through to purchase.
Tell us where your brand is going and where its digital experience no longer reflects its value.
Perspectives on building luxury brands in the digital era.